survey cover

New England Environmental Horticulture Industry Survey--2000



Why? | What? | When? | Database | Survey | Results


New England's green goods industry is big...but how big? All involved with this industry helped answer that question by completing and returning the survey that was mailed this fall to about half the industry.. The New England Nursery Association (NENA), working with state associations, is eager to assess the size of the entire industry--nursery and greenhouse production, tree care, landscape design/installation/maintenance, florists, and garden center sales.

Industry information is critical for decision-making by state legislators, state departments of labor, guidance counselors, students, and others seeking to enter the industry, and industry members looking toward the future.

Funding of this survey by New England Nursery Association (NENA), New England Grows, and the Horticultural Research Institute, will enable an assessment of the industry's size.


The green goods industry of New England survey was conducted by Dr. Leonard Perry, Department of Plant and Soil Science, University of Vermont, and Dr. Lois Berg Stack, University of Maine Cooperative Extension. Dr. Perry's experience includes an in-depth survey of Vermont's green industry and Dr. Stack brings an extensive background in survey techniques. . Dr. Perry coordinated the survey database, data entry, data analysis, graphic design and final product. Assisting in data entry was special topics student Rebecca Slater. Dr. Stack coordinated survey form development, testing, design and subsequent press releases.

This fall's New England survey was unique in its effort to characterize the Service end of the industry in addition to production, for the entire region. The survey also gathered  information on types and seasonality of employees, starting wages, the potential and need for more employees, and out-of-state sales of products. Data is available for each state, as well as for the region as a whole. A final product consisting of 16 page 4-color report was premiered at New England Grows in January 2000, with data for the region as a whole, as well as the six individual states of New England.


summer, early fall 1999: compile database of an estimated 10,000 to 12,000 businesses from various industry databases and yellow page listings
mid September: mail postcard to entire list, notifying industry of survey coming, and to verify addresses
early October: mail survey to corrected database
early November: second survey mailing to non-respondents
October-December: data entry, analysis
December-January 2000: final report layout, printing

Watch these pages later this fall for updates, survey form, and results.

latest update 1/25/00

Return to Univ. Vermont Department of Plant and Soil Science